Best Buy Co., Inc. (“Best Buy”) is the largest specialty consumer electronics retailer in the United States and also operates a retail media network called Best Buy Ads that partners with popular brands to advertise products to users of Best Buy’s website and mobile application, social media platforms, and retail stores. Unbeknownst to consumers, the brands that partner with Best Buy also obtain access to a bevy of customer data that Best Buy collects through its website, mobile application, and in retail stores, which Best Buy stores in a third party “data clean room” (“DCR”).
The Federal Trade Commission (“FTC”) has warned that despite their “squeaky-clean name” DCRs “are not rooms, do not clean data, and have complicated implications for user privacy[.]” The FTC warns that DCRs may present “the same privacy risks as disclosure through other means like tracking pixels” and “can also be used to obfuscate privacy harms.”
We are investigating privacy claims on behalf of Best Buy consumers based on Best Buy’s data sharing practices and its use of data clean rooms to store and share consumer data for its own financial gain. If you have a Best Buy account or have shopped at Best Buy, you may qualify for a claim under state privacy and consumer protection laws, depending on your state of residence.

