This case involves CVS Pharmacy, a nationwide pharmacy brand, and its online services offered through its website and mobile app. These services allow customers to order retail and prescription items for delivery or in-store pickup and manage pharmacy-related activities, like scheduling flu shots. However, an investigation by The Markup discovered that CVS was one of a several consumer pharmacy companies sharing sensitive customer information with third-party advertisers. This sharing occurred through tracking pixels on CVS's webpages, which transmitted data about items customers added to their virtual carts. Notably, even when customers added medical products like over-the-counter treatments or tests, this information, including product names and descriptions, was sent to advertisers such as Google and Facebook. For instance, specific details about items like Plan B or at-home HIV tests were shared with these third parties. This claim alleges that these practices violated certain state privacy laws.

The California Confidentiality of Medical Information Act (“CMIA”) is a state law that protects the privacy of individuals' medical information. It requires health care providers, health services plans, and other entities handling medical records to maintain the confidentiality of this information and sets strict guidelines for its disclosure. For more detailed information, you can view the statutory text here.

The California Invasion of Privacy Act is a state law designed to protect the privacy of personal communications, including both phone and electronic communications. It prohibits unauthorized eavesdropping, recording, or intercepting of confidential communications without consent. Courts have ruled that this law applies to electronic communications as well, ensuring broad protection of privacy in various forms of communication. For more details, you can view the statutory text here.

Arbitration is a private dispute resolution process. Your claim will not be filed in court. Your claim will be decided by an arbitrator, who is a neutral person chosen by you and the company. We can select an arbitrator for you who is fair and neutral.

Yes, arbitration is a confidential, private process.