Dollar General offers affordable everyday essentials and other items through its website, mobile app, and at retail locations across the United States.
The claims allege that Dollar General collected information from customers through its website, mobile app, loyalty programs, and purchases. According to the allegations, Dollar General shared customer information with LiveRamp and participating advertisers through a data-sharing platform that helped create detailed consumer profiles and advertising insights. According to the allegations, consumers may not have known their information was being combined with data from other sources and used for targeted advertising and analytics.
The Federal Trade Commission (“FTC”) has warned that despite their “squeaky-clean name” data clean rooms (“DCRs’) “are not rooms, do not clean data, and have complicated implications for user privacy[.]”The FTC warns that DCRs may present “the same privacy risks as disclosure through other means like tracking pixels” and “can also be used to obfuscate privacy harms.”
Labaton Keller Sucharow is investigating potential arbitration claims on behalf of consumers who used Dollar General’s website and/or app.
