Netflix, Inc. is one of the world's largest subscription streaming services, serving hundreds of millions of subscribers worldwide, including tens of millions of subscribers in the United States.
For years, Netflix distinguished itself from companies like Google and Facebook by assuring consumers that paying for Netflix meant they would not be subjected to advertising-driven tracking or extensive behavioral data collection. Netflix executives repeatedly said that the company did not collect or monetize consumer data like advertising-supported technology companies.
According to allegations recently filed by the Texas Attorney General, however, Netflix simultaneously collected extensive subscriber behavioral information, including what users watched, searched, paused, replayed, skipped, and otherwise viewed, and later leveraged that information to build its advertising business and share data with advertising technology partners.
Labaton Keller Sucharow LLP is investigating potential arbitration claims on behalf of consumers who subscribed to Netflix before the company introduced advertising and who may have relied on Netflix's longstanding privacy promises when purchasing or maintaining their subscriptions.
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